Embarking on an artificial intelligence (AI) journey is a unique experience for each organization, tailored to its specific starting point, circumstances, and goals. Extensive research has unveiled a common thread among pioneers who successfully implement AI at scale—the 10/20/70 rule. This rule signifies the allocation of efforts, with 10% dedicated to algorithms, 20% to the data and technological backbone, and a substantial 70% directed towards business and people transformation. This strategic distribution forms the foundation of our approach to AI and is instrumental in unlocking the full potential of AI in the realm of business.

Key Components of the 10/20/70 Rule

  • Pioneers allocate a modest yet crucial 10% of their AI efforts to algorithm development.
  • This includes refining and optimizing the mathematical models that underpin AI functionality.
  • A significant 20% of efforts are channeled towards building a robust technological infrastructure and managing data.
  • This involves creating a solid foundation for AI implementation, ensuring data quality, and developing the necessary technological backbone.
  • The lion’s share, a substantial 70%, is dedicated to the transformative aspects involving both business and people.
  • This encompasses reshaping business processes, fostering a culture of AI adoption, and focusing on human-AI interaction for optimal integration.

Our Approach

Our approach to AI is underpinned by a commitment to value and enablement. Extending beyond the 10/20/70 rule, we emphasize the integration of tools like generative AI into both business strategy and the operational fabric of the business itself. To achieve a transformative impact from AI, as opposed to incremental gains, a holistic redesign of processes and active promotion of adoption are imperative.

Strategies for Achieving Transformative Impact

  • Organizations aiming for transformative impact need to redesign existing processes to seamlessly integrate AI.
  • This involves rethinking workflows, automating repetitive tasks, and optimizing operations to leverage AI capabilities fully.
  • Successful AI implementation requires a proactive approach to fostering adoption across all levels of the organization.
  • This involves creating a culture that embraces AI, providing training and resources, and ensuring widespread understanding of the benefits.
  • To maximize impact, considerations around redesign and adoption must be integrated from the outset of AI solution development.
  • Strategic planning at the early stages ensures that AI solutions align with broader business goals and facilitate seamless integration.

Orchestrating Levers for Scalable AI

Our methodology focuses on orchestrating various levers to support and enhance each other, culminating in the successful drive of AI at scale. This interconnected approach ensures that algorithmic advancements, technological infrastructure, and transformative initiatives synergize to deliver a comprehensive and impactful AI implementation.


In conclusion, the 10/20/70 rule forms the backbone of our approach to AI, reflecting a strategic distribution of efforts across algorithms, data and technology, and business and people transformation. Coupled with an emphasis on value, enablement, and a holistic redesign of processes, our approach aims to unlock the full potential of AI in business. By incorporating these principles from the inception of AI solutions, organizations can foster a transformative impact, driving AI at scale and realizing its profound benefits across diverse business landscapes.

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